Privacy Policy

This Privacy Policy explains how your personal information is gathered, used, and shared when you visit or make a purchase from fundamentalmotorsports.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain details about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we gather information about the specific web pages or products you view, the websites or search terms that led you to the Site, and how you interact with the Site. We refer to this data as “Device Information.”

We collect Device Information through the following technologies:

  • “Cookies” are small data files placed on your device or computer, often containing an anonymous unique identifier. For more information on cookies and how to disable them, visit All About Cookies.
  • “Log files” track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record how you browse the Site.

Additionally, when you make a purchase or attempt to do so through the Site, we collect details such as your name, billing address, shipping address, payment information (including credit card numbers, PayPal, and Apple Pay), email address, and phone number. This information is referred to as “Order Information.”

When we mention “Personal Information” in this policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect to process orders placed through the Site (including handling your payment details, arranging for shipping, and providing invoices and/or order confirmations). We also use this Order Information to:

  • Communicate with you;
  • Screen orders for potential fraud or risks; and
  • Provide you with information or advertising about our products or services, based on your preferences.

We use the Device Information we collect to help screen for potential risks or fraud (especially your IP address) and more broadly to improve and optimize our Site (for instance, by generating analytics on how customers interact with the Site and assessing the effectiveness of our marketing campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third-party service providers to help us utilize your information as described above. For example, we use Big Commerce to power our online store — you can learn more about how Big Commerce handles your personal information here. We also use Google Analytics to better understand how customers use the Site — you can find out more about how Google uses your information here. You can also opt out of Google Analytics here.

In some cases, we may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests like subpoenas or search warrants, or protect our rights.

BEHAVIORAL ADVERTISING

As mentioned, we use your Personal Information to provide you with targeted advertisements or marketing content that may interest you. For more details on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page here.

You can opt out of targeted advertising through the following links:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.

DO NOT TRACK

Please note that we do not change our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access, correct, update, or delete the personal information we hold about you. To exercise this right, please contact us using the contact information provided below.

Furthermore, if you are a European resident, we process your information to fulfill any contracts we may have with you (e.g., when you place an order through the Site) or otherwise to pursue our legitimate business interests outlined above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will retain your Order Information for our records unless you request us to delete it.

CHANGES

We may update this privacy policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.

MINORS

The Site is not intended for individuals under the age of 13.

If you have any questions, please contact us at mike@fundamentalmotorsports.com.